Ian Ketsumasa
Market Entry & Expansion Consultant
Branding & Marketing Consultant
Expertise: Business Strategy & Growth, Product Development & Innovation
Background:
Ian is a Senior Business Consultant with over 10 years of experience driving growth for brands across Singapore, Japan, France and international markets. A graduate of the National University of Singapore, he is known for transforming abstract visions into tangible strategies that achieve real-world results. His consulting expertise spans strategic branding, business development, and internationalisation, with a strong focus on helping brands expand into new markets through culturally attuned, commercially sound approaches..
Career Highlights:
Ian Ketsumasa is a TÜV SÜD Certified Business Consultant who has successfully led and contributed to business growth, brand development, and market expansion projects across multiple industries and international markets. Throughout his career, he has worked with globally recognised brands including NIKE, LG, Singtel, Gillette, Chantecaille, AW LAB, and Bohae Soju, delivering strategic consulting, marketing initiatives, and product development projects that drive measurable business outcomes.
Over the years, Ian has spearheaded numerous brand launches and integrated marketing campaigns for both multinational corporations and SMEs, helping organisations strengthen their market presence, enhance customer engagement, and accelerate growth. His ability to combine business strategy with creative execution has enabled companies to successfully position themselves in highly competitive markets.
Beyond Singapore, Ian has directed and managed projects across Malaysia, Indonesia, China, Nepal, and France, demonstrating strong capabilities in international business development, cross-cultural stakeholder management, and regional market expansion. His experience navigating diverse business environments has established him as a trusted advisor for companies seeking growth opportunities beyond their home markets.
Ian has also led multiple product development and commercialisation initiatives, guiding businesses from concept to market launch while aligning innovation with commercial objectives. His expertise in identifying growth opportunities and developing actionable business strategies has helped organisations unlock new revenue streams and achieve sustainable expansion.
In addition to his consulting accomplishments, Ian is an ACTA Certified Trainer who has delivered professional training and capability development programmes for organisations across various sectors. Through his training and mentorship efforts, he has supported business leaders, entrepreneurs, and professionals in strengthening their strategic, marketing, and operational capabilities.
His unique blend of strategic insight, creative leadership, and international project experience continues to make him a valued consultant for organisations seeking impactful growth, market expansion, and business transformation.
Gwen Tan
Senior Market Expansion Consultant
Branding & Marketing Consultant
Expertise: Brand Strategy & Development, Project Management
Background:
Gwen is a Senior Market Consultant with expertise in brand development, brand management, and go-to-market development. She specializes in leading end-to-end brand initiatives that align business objectives with customer needs, driving brand growth, market expansion, and commercial performance. With experience in identifying new market opportunities and developing go-to-market strategies, Gwen helps organizations strengthen their market presence, engage target audiences, and achieve sustainable business growth.
Career Highlights:
Gwen has built a strong track record of successfully developing and executing brand strategies for globally recognized brands, including Converse, Timbuk2, Hydro Flask, Herschel Supply Co., Native Shoes, and Nautica. Throughout her career, she has led end-to-end brand projects, from strategy development and market positioning to execution and launch, ensuring consistency across all customer touchpoints.
Her achievements include strengthening brand visibility and market presence, refining brand identities to better connect with target audiences, and implementing initiatives that drive customer engagement and loyalty. By leveraging market insights, consumer behavior analysis, and competitive intelligence, she has helped brands adapt to evolving market trends and unlock new growth opportunities.
Gwen is also recognized for her ability to manage complex, cross-functional projects involving internal teams, external agencies, and multiple stakeholders. Her strategic and data-driven approach has contributed to improved brand perception, enhanced customer experiences, increased market share, and measurable commercial growth. Through effective planning, execution, and stakeholder management, she consistently delivers impactful brand initiatives that create long-term value and support sustainable business success.
Anna Yanagisawa
Japan Market Consultant
Expertise: Client Relations & Stakeholder Management
Background:
Anna is a market consultant with a multicultural background shaped by her experiences in Japan, Thailand, and Malaysia. Raised primarily in Tokyo, she has developed a strong understanding of regional market dynamics, consumer behavior, and the cultural factors that influence business across Asia. Her international perspective enables her to navigate diverse markets and support organizations in making informed strategic decisions.
Combining analytical expertise with practical client-facing experience, Anna helps organizations identify growth opportunities, evaluate market trends, and develop actionable business strategies. She has supported projects across various industries, conducting market research, competitive analysis, and business assessments to help clients better understand complex market environments.
Known for her adaptability, strong communication skills, and cross-cultural awareness, Anna brings a balanced approach that combines data-driven insights with practical business considerations. She is passionate about helping organizations navigate evolving markets and uncover opportunities for sustainable growth in an increasingly interconnected global economy.